Social Media Campaign Proposal- Outline

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  • 07 Mar, 2021
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Social Media Campaign Proposal- Outline

Instructions
Post an outline of your social media campaign proposal paper.
The outline should shape how to would like to organize your paper in the most sensible way. Here are a few bullets to help guide you:
I. Rationale for Selecting your population (The problem/issue with alcohol use among your target group)
When I fist came in the USMC back in 1989 on Camp Pendleton marine were allowed to drink beer on post .You couldn’t go to the Exchange or class six (name of the liquor stores on military installations )where alcohol was sold on base and purchase if you weren’t 21 .You could drink beer in the club on post .I never drink before the military a few beers at fiends house but never really liked it but the military doesn’t frown on it enough . we would have open bars at the military balls and functions no one was carded even though officers and high ranking enlisted were there.
II. Identify the social media platform that best works for your population and state why
I am now retired Army did 4 years Marines 18yrs Army. Facebook is how I have stayed in touch with my military friends and actually created a chat page and got a about 12 response on the issue and live chat with 5.
III. What Evidenced based program will you model your program after from the literature
I would like you to use the info on the pdf attached to align it with a drug and Counseling type treatment .I have attached the info to my school portal and password for you to chose what literature to model the program after. As the instructor directed.

IV. Types of messaging and components you will use for your campaign
I started a chat forum on Facebook.I can talk to former military friends and you can elaborate on how you like.
V. How you plan to measure the program success (i.e. web hits, number of likes, number of shares, the overall impact on the target population.
Feel free to elaborate on how the Facebook response can be measured I’m not sure about what options. I have on how to measures program success on Facebook.

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