Peer reviewed critique

In your critique, address the following questions:

What are the main points and arguments of the author(s)?
What is your opinion of the article?
How can the points and arguments of the author(s) be applied to the lesson in this unit? (Some examples include the marketing mix, marketing orientation, and organizational structure.)

****Please use this article*****

Seggie, S. H. (2012). Transaction Cost Economics in International Marketing: A Review and Suggestions for the Future. Journal of International Marketing, 20(2), 49–71.