Retail Website Quality

Evaluation of Retail Website Quality

Select two retail websites, such as J. C. Penney, Nordstrom, Kohls, T.J. Maxx, etc.

Your task is to visit, thoroughly observe and evaluate each of the two selected websites. These websites should be compared with respect to overall quality and qualities with respect specific dimensions. The dimension must include information and assessments about trustworthiness, ease of use, visual appeal, transaction procedures, and other dimensions beyond these. Supply ample detail, and fully justify your evaluations. Your answer must include recommendations based on your conclusions about strengths and weaknesses of each of these websites. For both of your selected retail websites, offer marketing strategies to improve website quality and promote favorable consumer response