Report
Company details (background, sector, governance, and approach to corporate communication).
Discussion of the company’s identity, image and reputation, framed and justified by key literature.
Identification of issues and/or events for the company and industry group over the past 12 months, with consideration of the longer term context.
Discussion of how an issue and/or event impacted on share price, media reporting on the company, and company communication.
Key headings: Please use the following headings to guide the structure of the report:
1.0 Introduction
2.0 Company details
2.1 Background
2.2 Sector information
2.3 Corporate governance
2.4 Corporate communication
2.4.1 Investor relations
2.4.2 Media relations
3.0 Corporate image, identity and reputation
3.1 Identity
3.2 Image
3.3 Reputation
4.0 Issue
4.1 Overview
4.2 Impact
4.2.1 Share price
4.2.2 Media reporting
4.2.3 Corporate communication
5.0 Reference List
6.0 Appendices
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