- 25 Mar, 2021
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- 36 Secs Read
Writer’s Choice
Paper details
Louis Vuitton ran a campaign for several years referred to as the core values campaign…https://www.google.com/search?q=louis+vuitton+sean+connery&tbm=isch&chips=q:louis+vuitton+sean+connery,online_chips:core+values&r in the campaign, they featured well known people like Bono, Gorbachev, Sean Connery, Francis Ford Coppola and others…. how does this campaign connect with some of the core values that begin with the heritage of this brand… good time to reflect on our Dana Thomas and the importance of heritage for luxury brands.. .what does heritage really mean… how might this campaign be an example of a reinterpretation of one of the core elements of the Louis Vuitton heritage…