The report should describe the marketing innovation you have chosen (this could be a contemporary or historical innovation), com
Instructions
By the end of this course students (‘you’ hereafter) should be able to:
⦁ Draw on a variety of theoretical frames to analyse firms and markets to identify opportunities for marketing innovation;
⦁ Identify and explain the management routines and practices that create innovation culture within a firm and with a wider business network;
⦁ Identify and explain the managerial tools and practices used in managing a marketing innovation project;
⦁ Conduct a process of inquiry that identifies and critiques marketing innovation development and implementation.