technique to analyze the internal and external environments of a firm
Chapter 3 Question 1: SWOT analysis is a technique to analyze the internal and external environments of a firm. What are its advantages and disadvantages?
Chapter 3 Question 6: What are the advantages and disadvantages of conducting a financial ratio analysis of a firm?
Chapter 3 Question 7: Summarize the concept of the balanced scorecard. What are its main advantages?
2. Complete Chapter 3 Application Questions & Exercises: #2 found on page 98. Use Exhibit 3.8 found on page 91 to complete the 19 financial ratios for Campbell Soup (Case #15 – p. C91-C101). Use the financial information located on C98-C100 to calculate each ratio.
What are the important relationships among Caterpillar’s value-chain activities? What are the important interdependencies? For each activity, identify the relationships and interdependencies.






