strategy and business-level strategy
1. Define strategy and business-level strategy. What is the difference between these two concepts?
2. Describe the risks of a differentiation strategy.
3. Describe the primary reasons a firm pursues increased diversification.
4. Describe the four specific criteria that managers can use to decide which of their firm’s capabilities have the potential to create a sustainable competitive advantage.
5. What are the differences between tangible and intangible resources? Which category of resources is more valuable to the firm?
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