Southwest Airlines

Introduction to Business Paper

You are to write a 6 page research paper on a business or corporation. The paper should be double spaced, New Times Roman 12 font and should include a cover and work cited page in addition to the 5 content pages. With that stated, your paper should be at least 8 pages in length.

First research and select a business or corporation you would like to know more about. The business or corporation may be local, national or international.

Your paper should you include or discuss the following questions.

1. History of the business/corporation.

When was it formed?

Where was it formed?

Who are the founders?

What is their product or service?

What is their business philosophy?

2. Company’s Impact on Business/Industry/Society

What are the business innovations/inventions?

Is the company involved in the community or improving the environment? If so, how?

3. Leadership/Management Style

Who or what led to the company’s success or failure?

How large is the organization and what is their organizational structure?

What types of people are employed by the business/corporation?

4. Marketing

Describe or detail their marketing strategy and marketing environment.

Who is their target market?

5. Finances

What is the business/corporations financial status?

6. Company’s Future Direction

What are they planning for the future?

7. Conclusion

Do you see success or failure in the future?