- 22 Mar, 2021
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Political Sciences
- Consider drivers for internationalisation as a strategy
- Examine the various sources of national and international advantage
- Assess the various available international strategies that are available
- Examine methods of selecting markets and means of market entry
On completion of this unit you will be able to:
- Assess the internationalisation potential of different markets, sensitive to variations over time
- Identify sources of competitive advantage in international strategy, both through global sourcing and exploitation of local factors embodied in Porter’s Diamond
- Distinguish between four main types of international strategy
- Rank markets for entry or expansion, taking into account attractiveness, cultural, and other forms of distance and competitor retaliation threat
- Assess the relative merits of different market entry modes, including joint ventures, licensing and foreign direct investment