Marketing Research Reports
1. Explain the components in the report body? What is found in the findings section, and how is this information logically organized?
2. What is ethical visual? Why do we need visuals in a marketing research report? What are the guidelines to preparing ethical visuals? Do some research about ethical visuals and include your finding in the answer.
3. What is the importance of the oral presentation? What are the steps necessary to properly prepare for your oral presentation?
4. Describe the abstract/ executive summary and explain why it is important? Abstract/executive summary includes conclusions and recommendations. How can you write an abstract/executive summary to be different from conclusions and recommendations? What are the differences between conclusions and recommendations?
5. What are the guidelines to preparing tables, pie charts, and bar charts? Why do we need them in a marketing research report?
each question need to be at least 125 words