- 24 Mar, 2021
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marketing plan
What information do you need?
In order to perform this activity, you need to know the current situation of a real company (chosen by the student). This company should compete in the Spanish market and its activity will be linked to the sports industry (it could also compete in other markets). Based on the information you may find about the company (using secondary sources of any type), students will answer the following questions:
1. Define the macroenvironment and microenvironment of the company?
2. Conduct an internal analysis of the company
3. Make a SWOT
4. In your opinion what are short term goals for the company?
5. What are your proposed strategies to follow in order to get these goals?
For the correct development of this activity, it is necessary to follow this sequence:
1. Choose one real company. Analyze its situation.
2. Search and analyze different secondary sources related to the chosen company