Marketing in action case study

Each student will write about and discuss ‘marketing in action’ case study. These cases can be found at the end of each chapter. To analyze the case you will need to research a variety of sources. In the paper you should first give a brief summary of the case and then answer the following questions:

(1) What is the decision facing the company?

(2) What factors are important in understanding this decision situation?

(3) What are the alternatives?

(4) What decision(s) do you recommend?

(5) What are some ways to implement your recommendations?