- 15 Mar, 2021
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marketing
Additional resources
If you would like to see an illustrative example of what a good answer and rejoinder may look like, this document here features an illustrative answer to this dilemma, along with an illustrative rejoinder to this answer to yet another dilemma. The development of this ‘Navigating ethical dilemmas’ task was prompted by the work of Mary Gentile, a Professor in the Darden School of Business at the University of Virginia. If you would like to read a relevant article of Gentile’s, look for ‘Keeping your colleagues honest’, Harvard Business Review, March 2010, pp. 114-117, which is available within Reading List here.
Marking criteria
Marking criteria for answers
Marks available
Marks allocated
To what extent does this answer demonstrate an awareness of the most relevant virtues, vices, principles, obligations, and/or consequences?
How realistic would it be to expect this answer to persuade someone who may have been inclined to adopt a contrasting view?
With what degree of clarity and precision has the response been articulated?