- 07 Mar, 2021
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Marketing
First, read the following article: http://www.ibtimes.com/best-restaurants-usa-chick-fil-trumps-competition-mcdonalds-falls-out-favor-1990232
Part 1 and 2 are to be written in the same posting and clearly labeled (part 1, part 2 and what side of the debate you are).
For part 1, please answer the three bullet point questions in detail. This should be completed in order so that the answers piggyback off of each other.
•Identify 1 or 2 other major competitors in the fast-food industry, and describe their sources of competitive advantage.
•Discuss a current issue that this industry faces. It could be favorable or unfavorable to the industry.
•Which of the major competitors has the strongest competitive advantage and ability to overcome the barriers presented by the current issues identified and why?
For part 2 of this assignment then you are to write an argument ‘AGAINST’ the ability of the competition to overtake fast-food franchise. For this side of the debate, the focus is that competition is not taking over the market (or taking away from McDonald’s).