- 25 Feb, 2021
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International Strategic Management
Assessment task details and instructions
You must structure your report in the same order as the weighted assignment tasks set out below.
Word count & Referencing
The word count for the report is 3000 words (+ / – 10%).
Indicative word counts for each task are set out below and are based on the 3000-word limit.
Use the Harvard referencing style and reference at least 10 peer reviewed journals.
BACKGROUND
In Assignment 1, you identified either Manchester or Melbourne as being the most attractive city for the product launch of the SEAT ‘Minimό’. SEAT has recommissioned your services to undertake further research into the city that you recommended in Assignment 1.
TASKS
TASK 1
Apply the 5-Forces model to critically analyse the competitive environment of urban mobility provision in your chosen city.
Remember to present a summary of key points in a table or diagram.
A SWOT analysis is not acceptable.
– Worth 25% of the overall mark; 750 words –
TASK 2
Apply the Value Chain model to identify which of SEAT’s internal value-adding activities will be most relevant in supporting SEAT to launch the ‘Minimό’ into your chosen city.
Remember to present a summary of key points in a table or diagram.
A SWOT analysis is not acceptable.
– Worth 25% of the overall mark; 750 words –
TASK 3
Critically evaluate the various modes of entry that are relevant to SEAT and recommend – with justification – the most suitable mode of entry that will enable the product launch of the ‘Minimό’ to be a success for the company.
Remember to present a summary of key points in a table or diagram.
– Worth 25% of the overall mark; 750 words –
Provide a critical reflection on the extent to which you believe the SEAT ‘Minimό’ represents an example of creating shared value (CSV); support your answer with reference to relevant CSV literature.
– Worth 25% of the overall mark; 750 words –
Past feedback has indicated that my arguments lack depth and maturity – I should not describe the theory but rather, apply it critically so please help me to improve this.
USEFUL LINKS
You may find a number of the useful links for Assignment 1 to be relevant, but you are expected to undertake additional independent research to address the tasks for Assignment 2. Several chapters of the SEAT 2018 Annual Report may be of relevance with regards to value chain analysis and/or creating shared value.
SEAT Annual Report (2018) – https://www.seat.co.uk/content/dam/public/seat-website/company/annual-report/pdf/others-annual_report_2018_full-NA-NA-NA-march-2019.pdf