- 04 Apr, 2021
- 0 Comments
- 15 Secs Read
IDEO Case
Questions
1. Why has IDEO been so successful? What is the most difficult challenge it faces in conducting its research and designing its products?
2. In the end, IDEO creates great solutions for companies that then receive all the credit. Should IDEO try to create more brand awareness for itself? Why or why not?