- 01 Apr, 2021
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I Spy
This on-site experience is done alone and requires between one and four hours on site. Field notes are written both during and immediately after your experience as a guest. The paper is written later, using your field notes as reference materials. The idea here is similar to that of a “secret shopper” — you are observing the business “incognito.” Imagine that you are now a 50% equity partner/owner in the business you are observing — how is the ambiance, service, curbside appeal, etc.? Remember that dress is important — how you are treated will depend upon how you are perceived by others. DO NOT write about being alone! This is not about you — it is about the business! Describe your experience as it happened and in the first person only: “I felt”…”I found myself wondering”…”I worried that”…”I think they should have”…. Be sure to reflect on all that you learned about being the guest in the setting experienced. Use past tense when you write. This paper will be well-composed; typed, a minimum of three full pages, double spaced with one-inch margins all around; no misspellings; grammatically correct; and using 12 point font. A cover page will be used to give details, including as appropriate, the title of your experience (be creative!), location, date of the experience, your name, and submission date.
Table Service Restaurant:
Select a restaurant unfamiliar to you where you can go alone, for about an hour. Order whatever your budget allows. Do not read unless you are feeling really uncomfortable. Again, take in the experience. Be conscious of how you feel and why. Don’t write about feeling lonely! You are observing the service operation of a restaurant. Be sensitive to your experience as a guest: be observant! How were you served and how did you react or behave? How similar do you think the experience of other guests is to yours? Why?