Global Express

Read the article ” Global Express”, then answer these following questions:

1. What, in your opinion, is the Strategic Issue facing Lucy Schwabe?
2. Should the company respond to this issue? Explain your reasoning, why do you believe that the company should / should not respond?
3. Do you believe Professor Walton’s conclusion about global warming? Explain why or why not.
4. Do you believe Professor Skipper’s conclusion about global warming? Explain how you reached your opinion about Prof. Skipper’s conclusions.
5. As CEO of Global Express, how should Lucy respond? Carefully explain your reasoning.
6. List possible stakeholders for Global Express in the following categories:
Market Stakeholders:
Non-Market Stakeholders: