Explain the strengths your market offering bring to the marketplace, making your offering a formidable competitor
I have attached a document which is entitled “Mandatory” and that must be used. You may use other resources but be sure to cite them in the APA format.
Any other questions, reach out to me ASAP. Be sure to write the full amount pages indicated.
Other helpful links:
https://www.entrepreneur.com/article/244616
https://www.huffpost.com/entry/dont-overlook-the-baby-boomers_b_7525922
The purpose of a Situation Analysis is for you to identify the market in which your product or service will compete to develop customer-oriented marketing strategies. Prepare a paper including the following items:
1.
2. Write a SWOT Analysis in bullet form. Describe the strengths, weaknesses, opportunities, and threats facing your market offering. Present a clear understanding of the following:
.
Determine weaknesses will you need to address. Your competitors will know your weaknesses and try to exploit them; these weaknesses must be addressed quickly.
Identify opportunities allowing you to capitalize on your strengths. Determine where and how you might grow your business and revenues.
Examine the environment in which your business operates. Then, explain which elements in the macroenvironment present threats to your marketing offering.
Your SWOT analysis should be factual, based on the real-world target market of your product or service. Discuss your realistic assessment of what is and is not working for you.
3. Identify key competitors, describe their position in the market, and briefly discuss their strategies.