- 14 Mar, 2021
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Event journal Reflection
g assigned an industry, each student will work individually to conduct their own
research. They will use the IBISWorld database, Statistica, eMarketer, Factiva, Google
searches and their industry’s trade association(s) to identify and cull through various
data. Using the PESTLE framework, the goal of the research is to identify the three most
urgent issues (problems or opportunities) in the industry. Each issue will be supported
with an analysis by the student, supported by three to four supporting third-party (cited)
data points in bullet form and using APA reference citations. Your first issue (the most
urgent) identified will also include a brief write up of recommended next steps for action.
These will all be submitted in a two-page memo with a third page listing all in-text APA
citations.