Develop a proposal for your chosen business’s global strategic marketing plan in which you do the following:

1. Identify two new products and/or services that the company can sell or offer to a global market.

a. Discuss three different methods you used to determine that there is both a need as well as an existing global market for these products and/or services.

b. Explain one competitive advantage that the company will gain by offering these new products and/or services to a global market.

c. Discuss two inherent risks associated with launching the new products and/or services to a global market and how to minimize these risks.

2. Discuss the customer relationship management (CRM) software system you prescribe to track product and/or service inquiries and sales.

a. Explain how the information generated by the CRM software will be used to continue to drive CRM practices and track sales in a global market.

3. Discuss at least one distribution channel for the two new products and/or services.

a. Analyze key considerations for entering a global market (e.g., regional trade alliances, agreements, environmental forces).

b. Analyze how the global supply chain may affect the product or service.

4. Discuss a major pricing strategy (i.e., cost plus pricing, competition-based pricing, break-even-based pricing, penetration-based pricing, premium pricing) aligned to your products and/or services’ position within the overall market strategy of the global marketplace.

a. Identify costs associated with developing and launching the new products and/or services.

b. Evaluate consumer acceptance of the price set for the new products and/or services.

c. Evaluate competitor prices for similar products and/or services.

5. Discuss the promotional strategy you will use to promote your products and/or services in a global market.

a. Identify two mass media and two social media channels you would use to promote your new products and/or services in a global market.

i. Justify why you chose these channels based on market segmentation (e.g., demographics, psychographics, behavioral characteristics)

b. Discuss two sales promotion activities (e.g., coupons, games, contests, sweepstakes) you would use to promote your new products and/or services in a global market.
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Idea company of to use:
Niantic Inc located in San Francisco, California is an Augmented Reality (AR) mobile app company that is known for its to international gaming apps “Pokemon Go” and ‘Ingress Prime”

The 2 products that the company would introduce is to the market will be a Virtual Reality (VR) headset and Massive Multiplayer Online Role-Playing Game (MMORPG). The country that we will focus on is South Korea.
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The above idea compnay is an what I choose to base my paper on any suggestions to help with the flow of the paper are welcomed.

I have attached a template with a breakdown of what should be in each section of the paper. Anything highlighted in green is just a note that I put down a an outline to for that section.