Current business strategy
Mcdonalds
Current business strategy (growth, downsizing, stability, etc.), management practices (Centralization? New policies? etc.), marketing practices (Cost strategy? High quality strategy? Niche strategy? etc.)
o Current issues and recent events affecting the company either positively or negatively (news, press releases, new product releases, scandals, organizational changes, etc.)
o Recommendations, future prospects, managerial implications (What do you think the company should do in the short- and long-term to be successful or to solve its problems? What should be their strategy? Why?)
o References






