Cruise Inc. Interview with Richard Branson

Utilizing the film, Mighty Cruise Ships-Norwegian Breakaway and the Interview with Richard Branson, answer the following questions. Paper should be 3-4 pages in length, double spaced, 1 inch margins, font Arial or Times New Roman and a pitch size of 12. Assignment must be submitted through “Safe Assignment”..
How would you measure productivity at NCL? Is productivity measurement important to NCL? Be very specific with your response. Try to determine the implications of any productivity loss especially on the maiden voyage of the BREAKAWAY.
Describe the service package offered by NCL to its customers. Visit the “Life Onboard” section of several cruise line websites and the insight provided by the film, to gain a better understanding of service packages offered by cruise lines.
Capacity planning is obviously very important in this industry. Discuss your ideas on how you would think NCL conducts this important functions and also the steps they would take to maximize capacity as well as the steps when capacity exceeds demand.
What are Virgin’s competitive priorities and how do you believe they follow these priorities? Do you think his stance on 1stoffenders has an impact on Virgin’s competitive priorities? Describe what should be in the service package so that it aligns with the company’s emphasized competitive priorities.
Define 3 Operational concepts discuss during the course and how they relate to the Virgin Brand.
Life at 30,000 feet | Richard Branson