- 10 Mar, 2021
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Channels of Distribution
Part A
What are the risks of posting information on social media for advertising, marketing, and sales? Provide examples.
· How can an organization use all four social media zones safely and appropriately? Provide examples
Use between 700 and 750 words. Use at least four sources. Use APA
Part B
A direct marketing channel typically involves a producer and a consumer. In contrast, an indirect channel is a channel that includes one or more intermediaries (distributor, broker, or agent). Companies usually employ multiple channels to reach more customers and improve sales. Some organizations may improve sales is by forging strategic channel unions while other firms may seek methods to trim intermediaries within the channel. This process is known as disintermediation. Some of the channels through which companies make efforts to gain entrance into foreign markets include exporting, direct foreign investment, franchising, joint ventures, and licensing. With this in mind, write a short paper which provides answers to the questions below:
Are direct marketing channels possible for some products and not others? Why or why not?
Explain the value middlemen can add to product sales and marketing success.
Think of the products you currently use. Are there any of them you would prefer to buy through different marketing channels? Why?
In answering this, ensure that the selected topic is relevant, and the introduction presents a concise lead-in to the paper. Also, ensure a balanced presentation of relevant and legitimate information that clearly supports a central purpose or argument and displays evidence of a thoughtful, in-depth analysis of the significant topic.
This should be 3 pages, citing at least five sources
Part C
In this Marketing Management course, you have learned advanced concepts and tools for marketing products and services. These are the same concepts and tool which marketing managers around the world use. However, it is important to consider how marketing is perceived in different parts of the world and what the ethical dimensions of marketing strategies are.
Assume that you are a marketing manager in your country and provide responses to the questions below:
Give some specific examples of where you think marketing “crosses the line” into unethical behavior,
Then make some recommendations on what should change.
This should be between 500 and 550 words. Use at least two sources. Use APA