campaign essay

Students have to design a crowdfunding campaign for a fictional or real startup. Students can design a campaign for their own idea or select an existing startup and write a campaign plan for them in the role of crowdfunding consultants.

The crowdfunding campaign report should have the following structure:
– Executive summary (1 page)
– Company description
– Type of crowdfunding (donation-, reward, lending- or equity-based) and why this type of crowdfunding was chosen
– Campaign plan (includes activities that need to be conducted, resources & partners needed and timeline for the activities… and other considerations for successful crowdfunding campaign)