- 01 Apr, 2021
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BUS 491 Final Project
Students will develop a Strategic Industry Analysis
Using the Industry Snapshot Framework from Investor’s Business Daily.
http://www.investors.com – Monday Edition:
1. Develop the Business Model for the industry selected. STARBUCKS
2. Explain what makes up the Current Market for the industry.
3. Report on what the Current Climate is for the Industry.
4. Report on what Technologies are currently being used by the Industry.
5. Report on the Current Outlook for the Industry Selected.
6. Identify Two/Three Companies within the Industry Sector and their Strategies. Companies to be used are STARBUCKS, DUNKIN’ DONUTS, TIM HORTONS AND TULLY’S COFFEE
7. Identify the differences and similarities of the Two/Three Companies Strategies. Companies to be used are STARBUCKS, DUNKIN’ DONUTS, TIM HORTONS AND TULLY’S COFFEE
For public companies, use the Business section of the 10-K SEC Reports to identify :
a.) the basic basic business
b.) the competing companies
c.) Risks to the companies Success.
For Public Companies, use the investors section of their website to identify :
a.) Power Point Presentations with this quarter’s investment information.
b.) 10 Q reports Financial for the last quarter