Brand Management

We are going to consider whether Qantas should expand its offerings in the provision of the domestic budget-Airline market. If so, the project will develop a rebranding strategy to help Qantas enter new market segments and increase its overall market share. Meanwhile, the rebranding strategy should minimize its damage to the company’s original brand image of reliability, safety and high-quality service.
Please write about the following content：
Analyze Customers’ needs
What do customers want?
What do customers really want from Qantas airlines?