Boys and Girls Club

Select a company that you work for or have a deep understanding. Explain the “Why” or Value Proposition of your selected company. Through research and conversations with internal company colleagues, determine how effective this company is and whether its Why is evident to its stakeholders or if the focus is more on its What and How.

Watch Simon Sinek’s video entitled How Great Leaders Inspire Action. Does this pursuit of Why apply to organizations? Would your selected company benefit from an evaluation and reformulation of its Value Proposition? Based on Future Curve’s 12-page white paper “Harnessing Your Customer Truth”analyze your selected company based on these six stages.

Write a 3-5 page report to your selected company identifying their Value Proposition. Evaluate it based on FutureCurve’s six stages model and then offer some recommendations for either refining or changing it.