- 20 Mar, 2021
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Analyze the current marketing of the company
International marketing plan for (Whole Foods company (in which you introduce the store concept into France.
GENERAL
Analyze the current marketing of the company, the markets where the company is currently active and the new market. Based on your analysis, give recommendations on what you think they should do next in order to ensure that they achieve marketing success on a new market. Please limit the situation analysis to one specific country. But shortly motivate your choice of country.
Meso-analysis (1100 words)
• Motivate your choice of country: France
• Extensively analyze the potential competition in the new market.
o http://orgprints.org/31200/19/lacarce-2017-FrenchMarket-biofach2017.pdf
o https://www.agencebio.org
• Extensively analyze the potential consumers in the new market. Focus on those elements that are relevant for the company’s product and services.
• What important opportunities and threats (relevant for the introduction of the company in the new market) do you derive from your analysis