Aldi Case Study /AN
Consider the competitive positioning and strategic issues ALDI faces at the time of the case, and answer the questions below. Make sure you answer all questions. Please use this document to answer the questions, and it should not exceed 2-4 pages double-spaced, but, in addition, you can prepare and attach your own exhibits based on case data to support the analysis (tables or charts providing more detail on ALDI’s value chain activities or resources and capabilities, graphs or calculations showing ALDI’s performance, etc). Use only the information presented in the case, NO outside research or updates. Please indicate your major and student ID number on the 1st page of questions, and include your name on this page in the space provided below.
Aldi Case Questions Overview (Each questions is on the following pages for answers.
1.1. What are the key business problems Aldi is facing competing in the USA?/ (10 points)
1.2. Who are the key stakeholders in these problems? /(10 points)
2.1. What is Aldi’s business-level strategy and what are the activities that support this strategy? Chapter 6 (10 points)
2.2 How well is the company performing, particularly in terms of efficiency and profitability? (10 points)
2.3. Does Aldi have a source of competitive advantage relative to Walmart? Chapter 5 (20 points)
3. 1. Identify three solutions Aldi can use to address the business problems it faces, with the pros and cons of each solution. Chapter 8 and 9 (30 points)
3.2. Which solution do you recommend, and why? (10 points)






