advertisements

Designing an advertisement is a creative, yet difficult process. The message conveyed must focus on the key benefits the target audience values, while the appeal must generate sufficient interest in order for the target audience to try and then (hopefully) adopt the product or service.

Part 1
Please watch the following advertisements. While watching these commercials, reflect upon the following:

What makes these advertisements effective?

What purpose did each advertisement serve–that is, was this advertisement designed to be pioneering (informative), competitive (comparative), reminder (reinforcement), or promote advocacy?

What kind of appeal does each advertisement utilize?

https://youtu.be/CuF6EZkcz-c
https://youtu.be/_cJzTgFPj64
https://youtu.be/2zfqw8nhUwA