Adidas

I want you to write about Adidas, and how it changed fashion in some way during the 21st century.
-The history and how long have they been in business?
-What is their esthetic?
-Iconic Adidas product
– History of their logo
-How do they market themselves? and the marketing strategy of Adidas.
If they say they use eco-friendly materials, what does that mean? Really mean?
-How do they measure how well they are doing?
-How well are they ranked by third parties?