- 13 Mar, 2021
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Crisis Communications Press Release
Instructions
What is the message you want to convey to the general public, the parents, children, teachers and donors?
2. Use the correct press release format. It should be 1-2 pages in length, single-spaced.
3. Does your press release effectively position your story and help to maintain your organization’s reputation?
4. Does it address your stakeholders and take their perspectives into consideration?
5. Is it objective in tone?
6. Write it in the third person. You cannot directly accuse the fundraiser at this point.