unit 4 project

•Discuss how Web 2.0 and social media have altered the way in which entrepreneurial and small businesses do the following: ◦Engage their existing customers
◦Attract new customers
◦Listen to employee and customer feedback
◦Respond to crises

•Provide current examples.
•Apply Kirton’s adaptation-innovation theory to discuss how a newer entrepreneurial venture might differ from a more mature, intrapreneurial venture in its approach to social media.