Report
The brand that I choose is Arnott’s Biscuits. There are 5 points we should write. First is about customer profile: an Australian working mother. Second is segment I put a PPT and a picture about this part.
Third and Fourth are about Micro and Macro-environment. I also put into the pictures which include some points and ideas that you can use it. Importantly, every points in Micro and Macro should be mentioned. Last one is SWOT. All the documents that might be used I put into the attachments.