Foreign Marketing
How would you recommend organizations enter foreign markets in terms of the various methods discussed in the text?
What do you perceive to be major differences between Local and Global marketing approaches? Why is each of the differences you mentioned important?
Select a foreign market and create a market entry profile using the various strategies [regarding market entry, product features, product pricing, distribution channels, and marketing communications] that you would recommend to be used to market a product with which you are familiar and suggest a couple reasons for the construction of your profile.
Describe and discuss an ethical issue that is important and related to the foreign marketing of products and how it might be handled by organizations