Discussion Board Forum 5

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  • 17 Mar, 2021
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Discussion Board Forum 5

Instructions
In Modules/Weeks 1–3 and 5–7, you will participate in Discussion Board forums by submitting
an initial thread in response to the stated prompt and submitting at least one reply in response to
the thread of two classmates.
The forum topics present thought-provoking questions or prompts building upon the weekly
readings. Each forum is designed to relate to the course, as well as to your life, as you write
about your ideas, perspectives, and experiences and receive feedback from your classmates. Both
the frequency of your participation and the depth of the content that you write will affect your
grade. Use the Discussion Board Forum Grading Rubric to improve the quality of your
contributions and follow the specific requirements described below.
Threads:
For each forum, you will submit a thread in response to the prompt provided. Your thread must
contain 350–450 words. This limit promotes writing that is thorough yet concise enough to
permit other students to read all the posts. Include the word count at the end of the thread.
Threads should be substantive and well-developed and fully address all aspects of the task. Take
some time to write and polish a draft before you post. Apply IMC (Integrated Marketing
Communications) lessons to your personal experience, both past and present, and your hopes for
the future. Be sure to give attention to the Christian worldview as it applies to the topic.
Support and/or illustrate all assertions. You must provide at least two references to the Belch &
Belch text and two references to an outside source in your thread. Provide factually correct
references to weekly readings to support your assertions. All citations and references in the
threads should be treated as in-text references and cited according to APA style guidelines. It is
appropriate to use both academic research sources, business briefs, and position papers.
Since this is a personal discussion, you are allowed to use first person perspective and include
personal anecdotes or incidents in your life that illustrate and add to your argument. However,
maintain professional decorum in all your posts.
Replies:
After reading all of your classmates’ threads, you must reply to at least two of them. You must
also substantiate your position by using at least one citation from the textbook and one citation
from an outside source. Each reply must be at least 200-250 words and use the same stylistic
approach as the threads. APA style guide.
Be sure to click “Reply” within the thread you intend to respond to. Also, please note that “I like
what you said,” “That’s a good comment,” and “I disagree with your comment” do not count as a
complete reply in and of themselves. Rather, stating why you liked or disliked the comment,
adding additional thoughts or ideas to the original comment, and/or providing alternative ideas,
thoughts, or illustrations when you disagree count as a reply.

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