To receive credit for the paper I want you to research in a three-page paper (1,000 words, not including your coversheet or works cited page) a publicly traded company, which you believe will continue to do well in the stock market. In your own words explain why this company is currently doing well or will do well in the future. Please also give specific examples, which you feel are unique in regards to the company’s success. Discuss why these strategies work for the company. For example, you could research McDonald’s, which is an international company. You can talk about how they have marketed their business over the years to be an affordable priced fast food eatery and how they market their brand around the world. You must research a public company so you have access to as much data as possible. Public companies must make financial statements and other reports available to the public since their stock is traded over an exchange. Therefore, you will find a lot of information about the company online and in a library.
The objective of the assignment is to make sure that you are learning key business concepts and can relate them to a specific business. Your paper should draw comparisons and/or differences between the company you find through your research and other companies in the same industry. There are numerous companies that you can research with unique business strategies, such as Microsoft or Google to name a couple. Both companies are in the computer industry, however, one has focused their attention on software and the other has focused on the internet. Do you think both companies will survive in the future or will one company fail because they have not adapted to the changes in the industry.
I want to know what you think about this company. Make sure you draw upon key concepts from the textbook and incorporate these concepts in your paper. (- ISBN: 1260162249)
