- 29 Mar, 2021
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Amazon.com, Inc: Driving Disruptive Change In The U.S. Grocery Market
Instructions
In this assignment, you will analyze the strategy and a specific, recent strategic initiative of a major company that is addressed in one of the cases in the back of our textbook. Recent strategic initiatives might include a merger or acquisition; a significant new product introduction; or entry into a new country or new market. Perhaps the company is in the news because of changes occurring in the industry overall. Go beyond the case and conduct research on this company’s business strategy.
* As always, when conducting research on a company’s strategy, be sure to visit the company website. If a copy of the annual report is available on the site, this report will give you a preview of strategic initiatives.
* A minimum of six (6), high-quality references are required.
* In addition to using your textbook and the company website, include at least four (4) additional references.
Topics/Questions
In your paper, please include both the boldface heading for each topic/question shown below. Here is the outline for your paper.
Introduction – State the purpose and organization of your paper.
1-Company Overview – Provide a brief overview of the company, as follows. Focus on the topics below rather than providing a company history.
a. Products/services
b. Strategy for attaining competitive advantage (e.g., cost-leadership, differentiation, etc.) – Explain.
c. Financial performance overview (e.g., revenue growth, profitability) – This section should be quantitative in nature. Include dollar values, financial ratios, market share, etc. Please do not paste in financial statements. Interpret performance rather than copy and paste.
2-SWOT Analysis – Include a detailed SWOT analysis, as follows:
* Strengths (internal capabilities) – Identify and explain in detail.
* Weaknesses (internal liabilities) – Identify and explain in detail.
* Opportunities (external to company) – Identify and explain in detail.
* Threats (external to company) – Identify and explain in detail.
3-Evaluation of Company Strategy
a. Overall Strategy
Describe and evaluate at least three (3) aspects of the company’s overall strategy.
b. Recent Strategic Initiative
Describe and evaluate a recent strategic initiative. This should be a detailed analysis that expresses your opinion.