- 24 Mar, 2021
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business strategy
Define dynamic capabilities and explain their role in both strategic change and a business’s
performance.
• LO2: Explain the relationship between strategy formulation and implementation.
• LO5: Develop a business strategy based on a comprehensive situational analysis.
Assessment brief
Building upon Assessment #1, each student will develop an e-Portfolio over a period of four (4) weeks
that captures the elements of developing and analysing strategy in an existing company. Each stage
will require the student to research a particular topic and then write a summary of what they have
discovered through their research. In addition to the written narrative, students can embed images,
diagrams or links to other electronically accessible materials such as websites or reports. Unlike
normal written assessments, these summaries will be captured electronically and will be accessible to
the lecturer to allow them to ask questions or provide comment. Students will then be encouraged to
respond to the feedback they have received.
Each week will be marked out of 30 marks.
The FINAL mark will be the average of Weeks 9 – 12 (/30 + /30 + /30 + /30 = marks received out of 120/4)
The presentation marks out of 10 in week 12.
Note: You are to continue from who you chose from any of the following companies.
• Superloop (telecommunications) [www.superloop.com]
• Mantra Group (Hotel) [www.mantragroup.com.au]
• IDP Education (Education) [www.idp.com]
• Collins Foods (Food) [www.collinsfoods.com]
• Flight Centre (Travel) [www.flightcentre.com.au]
• Price Waterhouse Coopers (PWC) (Professional Services) [www.pwc.com.au] Presentation: In week 12, you will be expected to give a 5-7 minute presentation to the class on
one of the topics in your portfolio (Week 9 – 12). The maximum number of slides to use (if you are
going to use them) is 5 (this includes your title slide).
Weekly Portfolio Questions
Week 9
Technology impacts every organisation. How does technology specifically support the company’s
value chain? What technologies have disrupted the industry the company is currently in? How
have those technologies impacted the industry as well as the specific company? Being innovative,
how can the company become an exponential organisation (ExO) using the framework developed
by Salim Ismail? Do you think the company, in its current business model, will survive in the next
5 years? Why or why not?
Week 10
Identify two business-level strategies that company utilises or can utilise in its current business
model. Develop a brief outline and strategy canvas map that the company can use in developing a
‘Blue Ocean’ strategy.
Week 11
Evaluate the company’s corporate level strategy. Choose a strategy that they have not seem to
have pursued and discuss how it would be an advantage for them. Along with the corporate level
strategy, discuss how it can be integrated into the existing global strategy (or a potential global
strategy if there is not one in place already).
Week 12
Looking at the company’s Key Results Areas (KRSs) and Key Performance Indicators (KPIs),
discuss two evaluation tools on how the organisation should evaluate and monitor their
strategy. The discussion must relate specific to their KRAs and KPIs; not a general discussion.