- 24 Mar, 2021
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Principle of Marketing Ford Mustang
The Ford Mustang as an American muscle car (“pony style variation”), introduced in 1965, was Ford’s most successful new car launch since 1927. In 2017, Ford continues to rely on Mustang sales for a significant portion of its revenue. Mustang sales in 2016 achieved a new record, but in the first half of 2017 were disappointing.
Case Assignment
Review the background material. You should use the appropriate analytical tools in addressing the following assignment questions:
1. Where is the Ford Mustang in the product life cycle?
2. Has the market segment and target consumers for the Ford Mustang changed?
3. Is the Ford Mustang positioned correctly for 2017 and beyond?
4. How can Ford adjust the marketing mix for the Ford Mustang to ensure that revenues from the Mustang remain strong and continue to grow?