For Milestone Three, you will craft the external message that will be used to address the problem you identified in the case study.

Overview: For Milestone Three, you will craft the external message that will be used to address the problem you identified in the case study. To access the final project case study, “Research in Motion: Sincerely, a RIM Employee (A),” refer to the HBR coursepack link in your syllabus. In doing so, you will specify the mediums you will use to deliver the message, explain why the mediums are important, and outline the target audience. Furthermore, you will explain how the message promotes the organization’s strategic goals. Finally, identify potential sources of conflict that may arise as a result of your external communication. Consider the message you are communicating as well as the medium(s) used.
Prompt: Prepare a draft of your external communication to address the identified problem. Specifically, the following critical elements must be addressed:
III. External Communication
A. Determine the medium(s) that you will use to deliver your message and explain how you made this decision.
B. Define the target audience of your external communication. Include key factors and any cultural factors about this audience that you
considered.
C. Craft the message that you will communicate externally and defend how the message promotes the organization’s strategic goals.
D. Identify potential sources of conflict that may arise as a result of your external communication. Consider the message you are communicating,
as well as the medium(s) used.
Use the following rubric to help you address the critical elements appropriately.