- 22 Mar, 2021
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Business and Management
Instruction for Case Analysis #1 OurPLANE (Internal analysis)
Complete a holistic Internal analysis based on your company: OurPLANE. It should be typed, doubled-spaced, using WORD, at least 2 pages. Titles and subtitles are strongly recommended.
A portion of the grade on these reviews will depend on the quality of the writing – so be sure to proofread for errors in grammar and spelling prior to submitting the assignment. As part of this assignment, make sure you reference and cite reading and lecture materials (APA style).
When conducting the analysis, please reflect what you have learned in the first five modules in this case analysis.
Here are links to information from the modules:
Module 1 – https://youtu.be/x0xVdDKa1ls
Module 2 – https://youtu.be/sIQC-P_qLvo
Module 3 – https://youtu.be/4D2n6uGpyCk and https://youtu.be/SqPN46VihIA
Module 4 – https://youtu.be/RHQP4R_yePc
Module 5 – https://youtu.be/JZH5CcjaWZ4
All from: Evans, N., Campbell, D., & Stonehouse, G. (2003) Strategic Management for Travel and Tourism. Boston: Elsevier.
Please note that, you are only supposed to use the information provided in the case to conduct the analysis (from the pdf handout). All current information about the company such as what you find online should not be used in your analysis.
Here is a basic outline for your analysis for your reference. If you can’t find relevant information in the case, it is OK to just discuss the aspects you deem to be important.
Title
1. Introduction (briefly introduce the company)
2. Internal environment analysis
a. Main product offering, competences
b. Resources, competitive advantage
c. HR situation
d. Financial environment