- 22 Mar, 2021
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Business and Management
Digital Marketing Strategy for Services
Choose a service with which you are familiar (for example, dry cleaning, car wash, delivery service, et cetera).
In your main post:
Explain which digital media marketing tools you would use for this service and how you would use those tools.
How does marketing a service like this differ from marketing a tangible product in terms of credence, perishability, and variability?
references”
Shyu, M.-L., Chiang, W.-J., Chien, W.-Y., & Wang, S.-L. (2015). Key success factors in digital marketing in service industry and the development strategies: A case study of Fleur de Chine at Sun Moon Lake, International Journal of Organizational Innovation (Online), 8(1), 171–185.
Starkey, A. (2010). e-Retail – Using home delivery as a service differentiator and strategic marketing tool. Journal of Direct, Data and Digital Marketing Practice,12(2), 165–173.