- 22 Mar, 2021
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International Strategy
This unit considers international strategy and the issues of which countries to compete in, how far to modify products and services, how to best enter overseas markets and how to manage across international borders.
In this unit we shall:
- Consider drivers for internationalisation as a strategy
- Examine the various sources of national and international advantage
- Assess the various available international strategies that are available
- Examine methods of selecting markets and means of market entry
On completion of this unit you will be able to:
- Assess the internationalisation potential of different markets, sensitive to variations over time
- Identify sources of competitive advantage in international strategy, both through global sourcing and exploitation of local factors embodied in Porter’s Diamond
- Distinguish between four main types of international strategy
- Rank markets for entry or expansion, taking into account attractiveness, cultural, and other forms of distance and competitor retaliation threat
- Assess the relative merits of different market entry modes, including joint ventures, licensing and foreign direct investment
Please write an assignment about the above and How can they relate to the workplace? How they can aid your personal and professional development?