growth opportunity

Week 4 of your Brand Management Plan will focus on specific components of the company’s operational (Marketing Mix) strategy based on the “growth opportunity” that you recommended in Section 3 of your BMP.

This section must include your analysis of the product, pricing and distribution elements of the company’s operational plan to include any changes / enhancements to the company’s e-commerce strategy.

Please click on the link below for the Wk. 4 template. Must be on Under Armour and the company marketing their new product – dental scrub.