social responsibility efforts

During this course, you will create a company profile. You will begin this project in this unit, and new sections will be added in Units II, III, V, and VII. For this first section, you will select a company, describe it, and develop a report on the social responsibility efforts of that company.

The paper should give a background of your selected company (fast facts). For example, what is the name of the company, what does it produce, how big is it, and where is it located?

In addition, include an overview of the corporate social initiatives of the firm. Sources of information for this component are an annual report of the firm available at the website of the company. Be sure to do the following things in your overview:

Illustrate the concept and application of social responsibility.
Explain the benefits of social responsibility.
Apply the four Is of the nonmarket environment to your selected company.
Identify the nonmarket influences on your chosen company.
Describe the impact of nonmarket action on your company.