response to the discussions

Please provide 1 page substantive response to the discussions from a colleague in the discussion, critiquing the initial post. Please add one scholarly and one reliable nonscholarly source to both responses.

Topic 1
How has customer relationship management (CRM) evolved or changed with
the rise in the popularity of social media? Explain.
For an online merchandise store like CompanyOne, what are some of the
common social CRM tools? Analytical CRM tools? Recommend one
commercially available social CRM tool and one commercially available
analytical CRM tool to CompanyOne, discuss the pros and cons of each tool,
and explain the reasons for your selections.
Topic 2
How would you incorporate social media into CompanyOne’s SEO strategy?
Social media optimization (SMO) has the same goals for CompanyOne as
SEO, (i.e., to increase traffic to CompanyOne’s website). Should CompanyOne
invest more in SMO relative to SEO? Why or why not?