Marketing

• 
• 18 Mar, 2021
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Marketing

9.1 Product distribution is a key element of:

Select one:

1. Market penetration
2. Product differentiation
3. Marketing mix
4. Product life cycle

 

9.2 The distribution method a firm selects is referred to as:

Select one:

1. Delivery channel
2. Route to market
3. Delivery network
4. Channel of distribution

 

9.3 Which of the following is an example of an indirect distribution channel?

Select one:

1. Selling to wholesalers
2. Selling from sales office in target market
3. Mail order
4. Internet sales from company website

 

9.4 Which of the following is an example of multiple channel distribution?

Select one:

1. Agents and distributors
2. Local sales office and website
3. Retailers and wholesalers
4. Web site and mail order

 

9.5 An agent is:

Select one:

1. Responsible for all distribution costs
2. Controlling the selling price
3. Not financially involved in the sale
4. All of the above

 

9.6 A distributor is:

Select one:

1. A representative of the exporter
2. Commission based
3. A customer of the exporter
4. All of the above

 

9.7 Prior to selecting an agent or distributor the exporter would complete:

Select one:

1. Company induction
2. Contract of trading terms
3. Service level agreement
4. Due diligence

 

9.8 A sole agent has been given:

Select one:

1. Exclusive selling rights for named company products and services
2. A contract to market only one named product or service
3. Total control of the selling price of named products and services

 

9.9 A new business selecting a direct distribution channel may be risking:

Select one:

1. Higher costs of sales
2. Alienating wholesalers and retailers
3. Late distribution and customer delivery
4. Higher costs of delivery

 

9.10 An example of a two level distribution model is:

Select one:

1. The producer selling to wholesaler
2. The producer selling to a distributor
3. The producer selling to the customer
4. The producer selling to a retailer